Alexa joins Material Impact as Senior Manager, Marketing. She is passionate about the intersection of content and community to create brands with staying power.
Alexa brings direct VC marketing experience from her time at OpenView Venture Partners. While there, Alexa led PR for the firm and scaled several content programs. She developed a marketing distribution model that engaged the larger ecosystem.
Before OpenView, she was on Wayfair’s Brand Communications team. Alexa was responsible for developing the unique brand identities of Wayfair’s curated collections and creating on-brand content for all marketing channels. She also wrote communications for the brand’s community of 10,000+ suppliers. Alexa began her career at Forrester, the global research and advisory consulting firm, on the B2B marketing team.
Alexa graduated from Tufts University where she created an Interdisciplinary field of study that explored how brands form communities online.
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